comparison advertising

comparison advertising
рекл. сравнительная реклама (разновидность рекламной деятельности, которая направлена на утверждение преимуществ одной марки товара за счет сравнения ее с другими марками товара того же класса)

Англо-русский экономический словарь.

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  • comparison advertising — Advertising that compares one brand, either directly or indirectly, with other brands. This is quite often used in car advertising, by comparing the availability of a range of features on competitors models in the same price bracket. See also… …   Big dictionary of business and management

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